Dr Michelle Hunt takes a look at what’s new in “anti-ageing” skin care.There seems to be a lot of hype about Instantly Ageless™, a new product that is soon to be launched in Australia. According to the company (Jeunesse™) Instantly Ageless™ is “a powerful anti-wrinkle microcream that works quickly and effectively to diminish the signs of ageing”. But is there any science to it? The active ingredient if Argirelene, a synthetic peptide that works like anti-wrinkle injections but without the needles. When applied as a solution to specific areas of the face Argirelene inhibits the chemical reactions that cause muscles to contract, thus 'relaxing' the areas. Argireline is thus used in attempts to decrease the visible effects of ageing by reducing wrinkles and lines. Interestingly, there have actually been some scientific studies looking at the effects of Argirilene on wrinkles1-3, including a randomized, placebo-controlled study involving 60 patients which showed significant wrinkle reduction2. Sounds too good to be true? Well it apparently lasts around 8 hours, so if you want a 'quick fix' then it might be for you. Take a look at the You Tube videos below!